Sparx Living

Increasing Sparx Living's Market Share

Sparx Living aims to expand its market share in the bar tables and stools sector. Our student consultants investigated strategies for achieving this growth. The research encompassed (I) an industry analysis, (II) a customer study, (III) a competitive analysis, and (IV) product positioning. The methodologies employed included various frameworks such as the DESTEP and ABELL models, along with customer interviews.

Sparx
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