Nijsen

B2C Animal Feed Market Research

Nijsen sought to determine whether the B2C animal feed market is a viable opportunity for them. Student Consultant conducted exploratory research to investigate this market. This involved (I) a Macro-analysis, (II) Meso-analysis, and (III) SWOT-analysis. These analyses provided Nijsen with valuable insights into the competitive landscape and the forces shaping the market. Ultimately, our student consultants assessed the most effective strategies for Nijsen to enter the market.

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